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Nobody knows the price before the pro is standing in the room
For homeowners
Yaël needs a plumber. She calls 6 numbers, waits 3 days, overpays, and risks poor-quality work with no guarantee.
For local professionals
Service providers struggle to find nearby customers, chase payments, and manage fragmented tools.
The Beedy way
Verified pros compete live for your job, delivering the best possible offer
Request
Video-based, AI-categorized in seconds
Live offers
Real-time competition between verified local pros
Escrow
Funds secured upfront — pay only when done
Done
Instant payout and verified review
The evolution of service marketplaces
Moving away from inefficient lead generation toward a guaranteed, transactional economy
Directories
Yelp, Yellow Pages
Pay-to-play visibility. No guarantees on service quality.
Lead generation
Thumbtack, Angi
Professionals pay for leads that don’t convert. High friction.
Managed marketplace
Beedy
No cure, no pay. Funds secured and verified. Guaranteed trust.
Beedy AI — the decision engine behind every match
The marketplace is the surface. Underneath, a decision engine prices every job, picks who sees it, and watches for rigged bids.
Dynamic pricing
Fair market prices set live, not listed
Smart matching
Right pro for the right job — nearby and available
Anti-collusion AI
Detects and blocks manipulated offers
Refund process
No cure, no pay — escrow-backed guarantee
The founding team
A mission-driven team with the strategic clarity and operational depth to turn early signals into a scalable marketplace
Yonathan Goldschmidt
CEO — Product & Vision
Market logic & visionary strategy
- Bridging user needs and tech for global execution
- Turns complex problems into scalable products
- Delivers fast, reliable, frictionless products
Hila Goldschmidt
CSO — Market Economics
Economics & market strategy
- Economist turning insights into trust and user loyalty
- Defines core economic strategies for the company
- Translates complex dynamics into growth models
Bar Ashkenazy
CTO — Product Development
Scalable systems & data infrastructure
- AppsFlyer alum — senior engineer & team lead, 8+ years
- Specialist in scalable data infrastructure
- Former IDF software team lead (mission-critical), 7+ years
Shy Brameli
Head of Marketing — Growth & Brand
Global brand & acquisition
- Sony Pictures alum — storytelling and global scaling
- Expert in community-led, high-conversion models
- Brand and performance marketing at scale
Alexander Kriss
Head of Ops & Sales
Operational scaling & success
- Scaling performance and reliability across tech teams
- Supply integrity — partner success and top-tier quality
- Builds robust systems for rapid market expansion
Where we’re going
A focused path from POC to global marketplace
POC & early onboarding
Interviewed 200+ homeowners and 300 pros
Public launch & scale
Target: 12 cities, 1K active pros, $10.8M GMV
Traction & monetization
Target: break-even, >15% take rate
Series A readiness
Target: $30M GMV
Frequently Asked Questions (FAQ)
Want to dig deeper or talk to our team? Reach out.
Press & media
Beedy is a Florida home-services marketplace: local pros bid on your job, and your payment is held until the work is done. For interviews, press inquiries or brand assets, write to us — we usually reply within one business day.
